Price matching is a practice where retailers will reduce their price of a product to match the lower advertised price from a competitor. When you provide the retail associate with a digital or print copy of the competing offer, they will sell you the product for a lower price.
Price matching is one of the most effective ways to save money when grocery shopping. However, only select grocery stores offer price matching.
Below, we have compiled a list of all major Canadian grocery stores that price match. This blog post also contains the terms and conditions for price matching as outlined by the various stores.
Let’s dive right in.
They have stores in all provinces.
According to Walmart, they will “ad match with proof of the current in-store retail price of any local competitor’s ad (printed or digital) for an identical item, provided that the item is in stock.”
However, be careful as they do not ad match “used or refurbished items, clearance sales, combination promotions (i.e. gift with purchase), double or triple coupons, after-sale rebate offers, preferred customer discounts or random discounts (i.e. scratch and save events) offered by other retailers, competitor misprints, or withdrawn or corrected advertisements”.
They have stores in all provinces except QC.
No Frills price match policy (aka “Won’t Be Beat”) applies “if a major supermarket competitor within this store’s geographical trade area offers a lower price on any item that we carry in our store simply show us an advertisement or receipt and we will sell you that item at the same price”.
Note that No Frills does not price-match from all local competitors.
Real Canadian Superstore
They have stores in AB, BC, MT, ON, SK, YT.
Real Canadian Superstore’s price match policy is “show us a lower advertised price on an identical item and we will match it.”
However, price matching does not apply to ‘multi-buys’ (e.g. 2 for $4), ‘spend x get y free’, clearance, discounts obtained through loyalty programs, or offers related to third party operations (post office, gas bar, dry cleaners, etc.).
They have stores only in ON, MT and BC.
FreshCo’s price match policy is “if a major supermarket competitor within your local store’s geographic trade area offers a lower price on any item that we carry in our store, simply show us their price in their flyer/ad (current) or on their receipt (within 14 days of purchase) and we will sell you that item for 1¢ less.”
Be careful, price matching does not apply to prescriptions or gift cards. The following are excluded: ‘spend x get x’ clearance sales, and ‘free’ promotions and discounts obtained through loyalty or other preferred customer programs. Price matching does not apply to competition misprints or withdrawn or corrected advertisements. FreshCo reserves the right to verify competitor prices and to limit quantities to 2 identical products/flavours.
Additionally, they don’t price match from all local stores, they price-match only select “major supermarket competitors”.
Save on Foods
They have stores only in AB, BC, MT, SK, YT.
Save on Foods’ price match policy is “if a competitor within our geographical trade area currently offers a lower advertised price than our current in-store price on any identical grocery item (brand, size, etc.) we will match the competitor’s price.”
The price match policy excludes mandatory ‘multi-buys’ (e.g. $1.69 each when you buy 3), ‘spend x get y free’, percentage discounts, and discounts obtained through loyalty programs.
Additionally, price match is not valid for online shopping purchases.
Giant Tiger/Tegre Géant
They have stores in all provinces except BC and NL.
Giant Tiger’s price match policy is that they will beat the advertised price of any competitor.
If you happen to find a local competitor offering a lower price on any identical item they carry in-store, simply show them their current flyer and they will sell you that item for 1 cent less than their price.
Please note that price matching is not applicable to clearance sales, percentage discounts, rebates, combination promotions (e.g. Buy 2, Get 1 Free), private label products, online offers, preferred customer discounts or random discounts (Scratch and Save events), or to competitor misprints, withdrawn or corrected advertisements.
They have stores only in QC.
Maxi’s price match policy is if a major supermarket competitor located in Quebec offers a lower price on any item they carry, they will match it.
However, the caveat is that the price matching is limited to 4 units per item.